Briocherie Sicard Over 50 years of brioche and bread-making expertise

Sicard: the art of Vendée brioche at the heart of the local region

With over 50 years of expertise, Sicard brioche shops have become a favorite stop for vacationers and locals alike. It all began in Saint-Jean-de-Beugné, nicknamed the "brioche village," where the historic workshop perpetuates authentic recipes, offering both conventional and organic options. While the production site itself is not open to the public, the customer experience is central to the welcome at the shops. Here, a passion for flavor is shared through iconic specialties such as préfou ( a type of flatbread) and the famous Vendée gâche (a type of brioche) with its inimitable taste.

The Sicard bakeries in Saint-Jean-de-Beugné and Moreilles are specially equipped to welcome groups and associations eager for local gatherings. During this special gourmet break, the staff offer coffee and brioche while sharing the story of this family business. It's a genuine opportunity to connect and discover the history of this pillar of local baking in a warm and friendly atmosphere, making each visit a cultural and sensory experience.