Briocherie Sicard Over 40 years of brioche and bread-making expertise

Maison Sicard: the art of Vendée brioche at the heart of the local region

With over 50 years of expertise, Maison Sicard is the leading ambassador of artisanal baking in the Vendée region. It all began in Saint-Jean-de-Beugné, nicknamed the "brioche village," where the historic workshop perpetuates authentic recipes, offering both conventional and organic products. While the production site is not open to the public, the customer experience is central to the welcome at the shops. Here, a passion for flavor is shared through iconic specialties such as préfou and the famous Vendée gâche, with its inimitable taste.

The Sicard shops in Saint-Jean-de-Beugné and Moreilles are specially designed to welcome groups and associations eager for local gatherings. During this special gourmet break, the staff offer coffee and brioche while sharing the story of this family business. It's a genuine opportunity to connect and discover the history of this pillar of local baking in a warm and friendly atmosphere, making each visit a cultural and sensory experience.